# Daily insight

A short card on the Overview each morning comparing yesterday with the week before, with every number checked against its inputs.

The daily insight is a card at the top of a site's Overview with a headline and two to four points about yesterday. It is written once a day at 06:00 in the site's time zone and never regenerated the same day.

## Who gets it

- Sites on a paid plan (Starter, Growth or Scale) with at least 100 events the previous day.
- On Free, the card shows a sample built from mock data so you can see the format.
- Sites below 100 events yesterday get no card that day.

## What it compares

The input is aggregated numbers only:

- Yesterday against the average of the previous 7 days for the six overview numbers.
- The top 5 sources by profit.
- The top 3 pages by conversion.
- Counts of new customers and refunds.

The output is a headline of at most 12 words and 2 to 4 points of at most 25 words each. A point can carry a percentage change, computed as (yesterday − average) ÷ average × 100.

## How the numbers are checked

The card is written from fixed sentence templates on our own servers; no outside AI model is involved. Every percentage and every number in a point's text must match the inputs within rounding, and a point that fails the check is dropped rather than shown.

> [!NOTE]
> No outside AI model sees your data. The card uses only the aggregates listed above. See [Ask](/docs/dashboard/ask) for how answers are checked.

## Related

- [Ask](/docs/dashboard/ask)
- [Plans and limits](/docs/account/plans-and-limits)