# Profit per channel

Profit per channel is Revenue − Fees − Ad spend for the customers each channel, source, medium and campaign brought, in the same period.

The Profit page has one row per channel, source, medium and campaign: what the customers it brought paid you, what it cost, and the difference. Profit per channel is on the Growth and Scale plans.

## The formula

```text
Profit = Net revenue − Ad spend = Revenue − Fees − Ad spend
```

- **Revenue**: charges − refunds − chargebacks, before processor fees, for payments attributed to the key and paid in the period.
- **Fees**: processor and merchant-of-record fees on those charges, minus fees returned on refunds. Estimated for providers that do not report fees; see [Refunds, fees and currencies](/docs/revenue/refunds-fees-currencies).
- **Net revenue**: Revenue − Fees.
- **Ad spend**: ad spend rows with the same key for the range, prorated by day. See [Add ad spend](/docs/profit/ad-spend).

The **key** is the combination of channel, source, medium and campaign from the customer's first touch; see [How payments are attributed](/docs/revenue/attribution). Revenue counts payments made in the period by any customer the key ever brought, so a subscription bought last year keeps adding to its channel every month. All amounts are USD at the payment date's ECB rate, and only payments with status `succeeded` count.

## Columns

| Column | Meaning |
|---|---|
| Customers | Distinct customers with a first succeeded charge in the range (new customers) |
| Revenue | Charges − refunds − chargebacks, before processor fees |
| Fees | Processor and merchant-of-record fees, minus fees returned on refunds |
| Net revenue | Revenue − Fees |
| Ad spend | Spend for the key in the range, prorated by day |
| Profit | Revenue − Fees − Ad spend |
| CAC, ROAS, Payback | See [CAC, ROAS and payback](/docs/profit/cac-roas-payback) |

Keys with spend and no revenue appear with zero revenue and negative profit, so a campaign that brought nobody is never hidden. Where Revenue and Profit appear side by side, the difference is always Fees + Ad spend.

## A worked example

```text
$2,407 revenue − $152 fees − $1,518 ad spend = $737 profit
```

```text
Google Ads · brand_search, September
  revenue      2,407.00
  fees          −152.00
  net revenue  2,255.00
  ad spend    −1,518.00
  profit         737.00
```

## What profit does not include

Profit per channel subtracts ad spend and payment fees only. Salaries, tools, hosting and content costs are not in ProductLense, so a positive organic search row means organic search paid for its own fees, not that it was free to produce.

## Related

- [CAC, ROAS and payback](/docs/profit/cac-roas-payback)
- [How ProductLense counts](/docs/get-started/how-productlense-counts)