ProductLense is built in Ahmedabad by one founder
ProductLense is built in Ahmedabad, India, by Sanni Heruwala and operated by RedAnalytica, the business behind Reelsmith.video. It exists because the question that decides where a small company spends its time had no direct answer.
Why ProductLense exists
Running a small software business means spreading effort across posts, launches, newsletters and a few ad experiments. Analytics tools say which of those sent visitors. The billing dashboard says who paid. Joining the two took a data pipeline, so most founders guess, or trust ad platforms that each claim the same sale.
ProductLense joins them: a small cookieless script, a read-only connection to the billing provider, and the attribution and accounting to turn that into profit per channel. Everything else on the site, the integrations, the docs, the comparisons, follows from that one table.
Who builds it
Sanni Heruwala, founder, Ahmedabad, India. Builds ProductLense and Reelsmith.video under RedAnalytica. Writes the code, the docs, and the answers to support email.
How it is run
- Operated by RedAnalytica (redanalytica.in), a sole proprietorship registered in india, GSTIN 24AHRPH4502J1ZD.
- Hosted on servers in Germany, with encrypted backups in the EU.
- Paid plans are sold through Dodo Payments as merchant of record.
- ProductLense is proprietary software owned by RedAnalytica.
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