Guides: find the channels that bring paying customers
Step-by-step guides for founders who want to know which marketing brings customers who pay, with the exact setup in Stripe, Razorpay and the ad platforms. Each guide ends with the questions founders ask.
Prove it: revenue attribution
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Revenue attribution for SaaS: trace each payment to a channel
Revenue attribution joins a visit, a sign-up, a billing customer and a payment so a SaaS founder can see which marketing channel brings paying customers.
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Stripe revenue attribution: 3 ways to tie payments to traffic
How to tie every Stripe charge, renewal and refund to the channel, campaign and landing page that brought the customer, with identify, metadata and UTM tags.
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Razorpay conversion tracking: tie INR payments to Meta and Google
Step by step Razorpay conversion tracking: tie each captured INR payment to the ad, campaign and landing page that brought it, net of refunds and fees.